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Five Crucial Elements of an Effective E-commerce Website

An e-commerce website enables your existing as well as prospective customers to get in touch with you from anywhere and at anytime. However, if your site isn’t set up right, it will not draw visitors, or, more importantly, engage such visitors enough to boost brand recognition and make them come back.

Below are the most important elements that should be present in an e-commerce site so it can be successful and consistently profitable:

Product Information to the Point
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Check your site’s product pages. Are all the key features included? Imagine yourself as a site visitor who knows absolutely nothing about the products. Is information sufficient for you to make a smart shopping decision? Certainly, all the necessary product details should be there, but don’t make it hard for people by requiring them to wade through paragraphs before finding what they need. The key information must come first, followed by any extras and a professional picture of the product (with a short description).
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Onsite Search Engine

Among the most frustrating features an e-commerce site can have is an onsite search engine that brings dozens of irrelevant results. Make it a point to use search engine software with a refined filtering mechanism, especially if you have a huge product inventory.

Easy Checkout Process

Generally speaking, customers are easily turned off when they have to cycle through so many pages when buying a product. It would be best to begin and end the checkout process in a single page, but if that’s not possible for you, you can at least let them enter all their details in one page and confirm their order on a second page. Everybody’s busy these days, and no one wants to have to waste their time on a very complex checkout process, especially because they know it’s don’t need to be that way.

Simple Navigation

Your e-commerce site must be fairly easy to navigate. A productive user experience keeps people on your site, and also makes them think of coming back. Put links or menus to product categories in a conspicuous place, and ensure that all categories and the products under them are correctly named. Aside from that, on every page, there should be a way for users to easily return to the home page, go straight to the shopping cart, choose a new category or find contact information.

Shopping Cart

Apart from providing clear information and all other obviously necessary features – ability to change quantities, enter promo codes, choose shipping options and so on – a shopping cart layout should be simple, consistent with company branding (logo, colors, etc.), and have noticeable checkout buttons. Finally, speaking of options, don’t restrict your customers to but one or two methods of payment. The more you can provide, the better.