The 10 Most Unanswered Questions about Services

Learn How Your Website Speed Affect and Hurt Your Sales

You deserve a compliment for creating a website for your business, and it just goes to show that you finally embraced digital technology! Surely, you had a booming sales when you first launched your website and your customers truly loved its interesting and informative contents, eye-catching background, awesome infographics, and good quality web design. However, you probably have observed it, as time passes by, your sales that were initially booming is now on a downhill, and it makes you wonder if it is your marketing strategies or your website itself. Before redoing your whole website, you might want to check your web speed because your website might still be good but the data is running slow as a result of larger audience visiting your web page. Having a slow running website should prompt you to seek the help of your web designer or an IT specialist who can give you a sound advice to resolve the problem.

Consumers today know what they want, and the most hate when it comes to eCommerce or any business is waiting as what can be observed by abandoned shopping carts due to poor web speed according to studies. Many business owners thought that having an impressive website is what it will give them a good impression, but the real score is that consumers first notice the speed, so it is important to have a reliable speed for your website’s loading time. If you have a web page that loads quickly then that is a good indicator that you are professional, reliable, trusted, and reputable. Poor customer satisfaction is the result of having a slow loading website, making your customer disappointed and frustrated, so more likely they won’t bother to return on your website if that is the case. If you mess your first impression, then it’s like blowing your opportunity management, so ensure you are not doing this mistake. Bear in mind that customers want a fast and reliable website for their necessity and not for luxury because time and effort are important so they want everything fast, and websites that take more than three seconds to load are usually the ones that are mostly abandoned. If your web page starts to run slowly, most customers just quit trying and leave, and it does not matter if a customer just clicked and entered your website or is already checking out.

Google and other major search engines are not really a fan of slow websites, they tend to rank slow websites low affecting search results. Reality bites, and you have to adapt to changes and wants and needs. It is important to have a website that focuses on customer satisfaction, providing customers what they demand, need, and want.